I am posting this to lay the rumor to rest that seo is a dirty word, or even one letter close to being one, because if done correctly it can be the online marketer’s best friend and even make Google happy.

For those new to online marketing what is seo? And why should you care about it. Seo simply means, “search engine optimization” but it is not something you do by simply flipping a switch, but a multitude of things to make your content more easily found by search engines such as Google.

I touched on this before in an earlier post and I would like to use a friend to illustrate a point.  He was all excited when he told me how he had signed up with this network marketing company and how great the company was, they had even given him his own website and he went on to extol the virtues of his company. What he didn’t realize is that he might as well be living on the moon for all the good his free website would do towards driving leads to his business.

Most if not all network marketing companies today will give you a replicating website, but as far as bringing in leads, forget it, it’s only value is a place to send your leads to for information once you have already found them, and you only want to do that when the time is right.

For the newbie it can be a daunting task to know just where to begin, but never fear there are places to go where you can get the help you need, if you already have your own marketing website or blog. Don’t forget, the sooner your site becomes search engine friendly the happier your wallet will be.

What good is it to have your domain name or content link show up on the second or third page of a Google search or not at all, when most web searchers only click on the top two or three sites listed on the first page.

Some of the changes are simple enough to implement such as making sure that the key words in the title should be included in the first paragraph of your content. There are literally dozens of things that you can do to make your posts become more visible to Google.

As a marketer I have picked up some marketing strategies and tools that I use in my business, that you might find useful for growing yours, tools that can not only make your marketing portal more friendly to the search engines but that will also help you to create a sales funnel to drive leads to your primary or MLM business.

Let me know if you find this useful and want to know more about seo optimization and free lead generation. It works for any MLM business and comes in the form of a free 7 Day Video Boot Camp   that will be emailed to you every day for 7 days. 

Flexibility 3 is a really cool WordPress theme and as the name implies very flexible. I found it easy enough for an Internet newbie like myself to be able to put up a very nice web page and there is so much more yet to learn. Can you imagine with a little more no-how, what a person could come up with. There is hardly a day goes by that I do not learn something new about its interface.

We will begin this post by opening the Dashboard and clicking on Appearance to open up the Flexibility 3 interface, which is the fourth submenu, directly below Menus under the Appearance Tab.  Clicking on it and it opens up a very busy page with several rows of tabs at the top. This is the control center for Flexibility 3 and is what gives it its amazing flexibility.

1.  Flexibility 3 Updates & Info Tab: It is just that, a place for Flexibility 3 to keep you in formed and up to date on the theme’s features.

2. Quick Change Settings Tab: This is just as it says, to make quick changes to the blog theme.

 a) Theme Color Changer Tab: Used to make over-all quick changes of the theme color by making a one color-picker selection, which then allows you to fine-tune your colors as you wish with the other theme tabs. The four steps given are simple enough; just make sure that you finish by clicking on the “Change Colors” button. Once you have chosen a particular color you can cut and paste the number that you see in the color picker tab and use it anywhere else you might choose to in the theme to get the precise shade of a particular colour.

 b) Theme Lightness Selector Tab: I need not elaborate much on this feature, as all it does is control the intensity or lightness of whatever color that you have chosen.

 c) Theme Layout Changer Tab: This is a feature that changes the overall width of your blog page adjusting the column widths and the number of side bars on your page. This feature is controlled under the “Choose a layout …” button, but it can be controlled more specifically in the “Blog/Sidebar Widths Tab”. The only other feature under the “Choose a Layout …” button is a button that optimizes Adsense, which is a Google advertising feature. Don’t bother with it unless you want to sign-up for Google’s PPC advertising, (Pay Per Click) a good way to lose money. Some have made millions but they knew what they were doing.