http://bobthetoolman.com/content-marketing-first-article/Its time to begin your first article and frankly you are feeling quite overwhelmed. Writing is not your first love or is it your greatest talent but after giving it quite a bit of thought you decided you wanted to give it a try as you heard some of the biggest success stories did quite well by using content marketing.

If the above paragraph summarizes your thoughts let me share with you some of the basics for content marketing. Hopefully this will get you off on the right foot.

I would like to discus four things that are basic to getting it right the first time. Take care of these five essentials and you are well on your way to becoming a copywriting and content expert.

  1. The Title: The title should be one that grabs. It should not be boring, too clever or cute, but should convey real benefit.
  2. Copywriting: This has to do with writing copy that draws people into your content. Good copywriters are few and far between. To become a skilled copywriter you need training and practice to refine your skill. There is a formula to the way it is done. A science to pull the reader in and a call to action.
  3. Content: For content marketing to really work you have to remember it is all about giving value and in the richness of what you have to say. Getting attention at least from the social sites by being bratty or controversial does not necessarily translate into readership or sales. An important thing to always keep in mind, does what you have to say make the reader want to come back for more. Will he in fact want to bookmark your page?
  4. Be Generous: Do not be afraid to give away content. When your generosity makes you feel a little uneasy it means you have the right mix.
  5. SEO: Write for content and not seo. Remember if you try content marketing, that content is truly king. Craft your article for its content and then go back and tweak it for the search engines. Your readers will be glad you did and so will the article marketing websites that you publish your articles on.

Remember to keep a balance between the two, you do not want to have a page with brilliant copy but once the reader gets there he is left with nothing to keep his attention because of a lack of value in the content. On the same token you could have incredible value but because of poor copywriting no one is drawn into your page and there is no call to action.

After your article is written, click here to learn how to position it properly so it can make you some money.

If you are just beginning or have been struggling for lack of leads, take a look at My Lead System Pro to see how the serious 6 and 7 figure income earners actually do it.

MLSPClickHere

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