You are reading this because you either love or hate the network marketing model. Historically multilevel marketing has been erroneously lumped in with the shady operations of the illegal pyramid scams, because of its pyramidal structure. It is not the structure of the illegal pyramid of yesteryear however that defines them as fraudulent, but the fact that they were a money-making scheme that was based on a non-sustainable business model and many times without a legitimate product or service being delivered. These schemes were non sustainable and still are, and most people lose their money.

 Today as people see the thousands of companies that still use the the pyramidal business model to market their products directly to the public, most people realize that, the argument is no longer valid. What has lessened the stigma even further are such reputable and well-known companies such as Avon, Mary Kay Cosmetics, Herbal Life etc. and the list goes on. Whether one realizes it or not, and I must repeat it again, these companies all have one thing in common, and that is, they still use the pyramidal business model and have been doing so from the getgo. If the MLM business model was proven to be illegal why does the “Largest List Directory of MLM – Network Marketing Companies,” currently list more then 1500 legitimate MLM companies in its US directory.

 Another erroneous belief about network marketing that is currently held, and I have been told personally, is that because of its pyramidal structure only those that get in first, have any chance at all of making any money, as it will collapse for lack of people to recruit.

 This is just another paper argument, and is without basis and you can use it against any business. How many new McDonald franchises can any city, country, or the world for that matter sustain? That does not seem to stop a new McDonald’s from popping up on just about every corner.

 Whether you love Amway or hate the company, bare with me while I use them to again illustrate my point. Amway was founded as a network marketing company in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and its family companies reported a sales growth of 9.5%, reaching US $9.2 billion for the year ending December 31, 2010. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.32 among the largest private companies in the U.S. by Forbes in 2010.

 After viewing what Amway has done in the last 53 years, you can see there is room for incredible growth. Now with the advent of the Internet, which opens up the world as an instant market place, there is no lack of potential leads for any online business. The latest world stats for global Internet users as of December 31, 2011, listed on the “Internet Word Stats” webpage was just under 2.3 billion people. It will be a few years before we run out of leads.

 If you are someone who has always believed in the network marketing model but have not been able to make it work as yet, I have something that you might want to take a look at. It is a free interview by the father of attraction marketing Mike Dillard who went on to become a 7 figure marketer after learning about the power of magnetic sponsoring. For further training with a complete marketing sales funnel why not give a try. This could literally mean your success or failure. It takes Mike Dillard's attraction marketing and pushes it to the next level.

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